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Oct 14, 2026
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8 min read
Prime Big Deal Days hit $9.86B — but conversion dropped 31%. Carts shrank to $48.74. 69% of items cost under $20. Peak surcharge starts tomorrow. BFCM deals close in 6 days. The data wrote your Black Friday playbook.
Oct 7, 2026
7 min read
Day 2 is today. New deals drop at midnight, 8am, and 1pm PDT. Walmart, Best Buy, and Target are all running competing events. Peak surcharge hits in 8 days. BFCM deals close in 13. Your Black Friday dress rehearsal is happening right now.
Sep 30, 2026
FBA storage triples at midnight. Amazon put Seller Central inside Claude with persistent memory. Prime Big Deal Days starts in 6 days. Peak surcharge hits Oct 15. BFCM deals close Oct 20. Five moves for the next 58 days.
Sep 23, 2026
Amazon Accelerate is live in Seattle. FTC + 22 states just filed a $20B ad auction lawsuit. FBA storage triples in 8 days. Sweet spot window closes Friday. And your Q4 creative gets more expensive every day after October 1.
Sep 16, 2026
NRF Europe opened today in Paris. Amazon expanded Price History to 365 days — your markups are visible. FBA storage triples in 15 days. Peak surcharge adds $0.32/unit on Oct 15. Plus: your 10-week execution calendar to Cyber Monday.
Sep 9, 2026
6 min read
Canada's retaliatory tariffs hit yesterday — $27.6B in US goods, 700+ products, up to 50%. FBA fees triple in 22 days. AI holiday shoppers convert 25% better. And 20-25% of holiday purchases come back. Five execution moves for the next 79 days.